MTTM (Master of Tourism and Travel Management)

MTTM Overview

The Master of Tourism and Travel Management (MTTM) is a postgraduate degree designed to develop advanced knowledge and skills in the tourism and travel industry. The program combines theoretical studies with practical experiences, aiming to prepare students for leadership and management roles in tourism, hospitality, event management, and related fields. Key areas of focus include sustainable tourism, travel marketing, destination management, and strategic planning.

Core MTTM Topics

1. Tourism and Hospitality Management

• Fundamentals of Tourism
  • Exploration of the tourism industry, including its structure, key stakeholders, and trends. Topics include tourism systems, global tourism markets, and the role of tourism in economic development.
• Hospitality Management
  • Study of hospitality operations, including hotel management, food and beverage services, and guest relations. Topics include front office management, housekeeping, and quality assurance in hospitality.

2. Sustainable Tourism

• Sustainable Tourism Practices
  • Examination of sustainable tourism principles and practices. Topics include eco-tourism, responsible tourism, and the impact of tourism on local communities and environments.
• Sustainable Destination Management
  • Focus on strategies for developing and managing tourist destinations sustainably. Topics include carrying capacity, resource management, and the integration of sustainability into tourism planning.

3. Travel Marketing and Promotion

• Tourism Marketing Strategies
  • Study of marketing principles as they apply to the tourism and travel industry. Topics include market segmentation, branding, customer behavior, and digital marketing strategies for tourism businesses.
• Destination Marketing
  • Focus on promoting destinations to global and local audiences. Topics include destination branding, public relations, and marketing campaigns tailored to specific tourist segments.
• Tourism Sales and Distribution Channels
  • Exploration of sales strategies and distribution channels in the tourism industry. Topics include travel agencies, online travel platforms, and partnerships with airlines, hotels, and other service providers.

4. Strategic Tourism Planning and Development

• Tourism Planning
  • Examination of the processes involved in planning tourism development. Topics include regional tourism planning, infrastructure development, and policy-making.
• Strategic Management in Tourism
  • Focus on developing long-term strategies for tourism businesses and destinations. Topics include competitive analysis, business model innovation, and scenario planning.

5. Tourism Economics

• Economic Impact of Tourism
  • Analysis of tourism's contribution to local, regional, and global economies. Topics include tourism's multiplier effect, employment generation, and the role of tourism in GDP.
• Tourism Demand and Supply
  • Study of economic principles as they apply to tourism demand and supply. Topics include pricing strategies, revenue management, and demand forecasting.

6. Global Tourism and Cross-Cultural Management

• International Tourism Trends
  • Exploration of global tourism trends, including shifts in tourist demographics, emerging markets, and the impact of technology on travel. Topics include global travel patterns, international regulations, and cross-border tourism.
• Cross-Cultural Management in Tourism
  • Study of cultural differences and their impact on tourism management. Topics include intercultural communication, managing multicultural teams, and understanding the needs of tourists from diverse cultural backgrounds.

7. Tour Operations and Management

• Tour Planning and Operations
  • Examination of the processes involved in designing, planning, and operating tours. Topics include itinerary creation, logistics management, and customer service.
• Tour Operations Technology
  • Study of the role of technology in tour operations, including the use of booking systems, customer relationship management (CRM) software, and digital tools for enhancing customer experiences.

8. Event Management

• Event Planning and Coordination
  • Focus on organizing and managing events within the tourism industry, such as festivals, conferences, and exhibitions. Topics include event logistics, budgeting, and vendor management.
• MICE Tourism (Meetings, Incentives, Conferences, Exhibitions)
  • Study of the MICE sector within tourism. Topics include planning and promoting large-scale events, incentive travel programs, and the role of MICE tourism in destination development.

9. Legal and Ethical Issues in Tourism

• Tourism Policy and Legislation
  • Study of the legal frameworks governing tourism activities. Topics include international tourism law, consumer protection, and regulatory compliance.
• Ethical Considerations in Tourism
  • Examination of ethical issues in tourism, including the impact on local communities, environmental ethics, and the responsibilities of tourism businesses towards sustainable practices.

10. Research Methods and Data Analysis

• Research in Tourism
  • Training in research methodologies specific to tourism studies. Topics include qualitative and quantitative research methods, data collection, and analysis.
• Tourism Analytics
  • Focus on data-driven decision-making in the tourism industry. Topics include the use of big data, predictive analytics, and market research to inform tourism strategies.

11. Internship and Industry Exposure

• Internship Opportunities
  • Hands-on experience through internships in the tourism and travel industry. Students are placed in various tourism-related organizations, such as travel agencies, tour operators, hotels, or tourism boards.
• Industry Collaboration and Networking
  • Opportunities to collaborate with industry professionals, participate in networking events, and attend industry conferences. Emphasis on building connections and gaining insights into real-world tourism management practices.

12. Capstone Project or Thesis

• Capstone Project
  • Applied project that addresses a real-world challenge in the tourism industry. Students work on developing solutions, strategies, or innovations for a tourism-related problem.
• Research Thesis
  • An in-depth research project on a specific aspect of tourism or travel management. Students conduct original research, analyze data, and present their findings in a formal thesis.

13. Professional Development

• Leadership and Management Skills
  • Focus on developing leadership and management capabilities for future roles in the tourism and travel industry. Topics include decision-making, team management, and conflict resolution.
• Entrepreneurship in Tourism
  • Exploration of entrepreneurial opportunities within the tourism sector. Topics include startup development, business plan creation, and funding strategies.